Aviva Key Man Insurance Review 2024

Aviva Key Man Insurance Review 2024 Key man Insurance UK

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Aviva Key Man Insurance Review

A detailed review of Aviva key man insurance, covering policy details, the main benefits and general information about Aviva.

Types of cover offered by Aviva

Aviva offers a diverse range of insurance policies for UK customers, including home, pet, car, travel, health and life insurance. Business insurance options include public liability insurance, employers’ liability insurance, professional indemnity insurance and tools, stock and equipment insurance.

There are two types of Aviva key person insurance available. The Business Life Insurance Options policies from Aviva include:

Life cover provides protection against the key person dying. If the insured individual dies during the policy term, Aviva will pay out.

Life cover with critical illness offers additional protection. As well as offering financial assistance when a key person dies, the policy also covers critical illnesses. If the individual is diagnosed with a listed critical illness during the policy term and survives for at least 10 days, the holder can make a claim. There is a specific list of critical illnesses covered by the Aviva key person insurance policy. If the disease is not listed in the policy guidelines, the holder cannot make a claim. 

Both the life cover and life cover with critical illness policies protect against terminal illness. If the insured is diagnosed with a terminal illness, which is covered by the policy, Aviva will pay out. 

If you take out an Aviva Business Life Insurance Options policy, you can choose between two levels of cover:

What about increasing cover?

Aviva also offers customers the option to add increasing cover. Increasing cover is designed to help combat the effects of rising inflation rates. If you choose this option, your cover will automatically adjust every year. 

There are two types of increasing cover: index-linked increasing cover and fixed increasing cover. With index-linked increasing cover, the amount rises in line with changes in the Retail Price Index. The maximum increase is 10%. Premiums increase in line with RPI modifications, which are multiplied by 1.5. The maximum increase in premium payments is 15%. Fixed increasing cover gives you the option to set the increase at either 3% or 5%. The premium will increase by the fixed rate multiplied by 1.5. 

What is Aviva’s Relevant Life Insurance with Critical Illness?

Aviva offers a policy known as Relevant Life Insurance, which offers employers the option to insure an employee’s life and add critical illness cover. Adding critical illness cover to a life insurance policy provides additional protection against a wide range of illnesses and diseases. There are strict criteria for critical illness claims. In some cases, individuals have to develop permanent symptoms to make a claim and Aviva will only pay out if the illness is listed within the policy details. You can find out more on Aviva’s Relevant Life Policy with critical illness here

Taking out critical illness cover is beneficial for companies and individuals. Statistics show that 50% of people born after 1960 will develop cancer in their lifetime. The probability of critical illness increases with age. The diversity of conditions covered by critical illness policies also means that many policyholders are eligible to claim. Aviva statistics show that over 92% of critical illness claims were approved in 2021. In total, Aviva paid out more than £309,000,000. 

Which illnesses are covered?

According to Aviva, the following critical illnesses are covered by the Business Life Insurance Options policy:

This is a guide and it is not a full list of the conditions covered by the policy. It is also important to note that there are conditions attached to several illnesses.

Life and critical illness cover also includes additional critical illness benefits, including but not limited to:

The list of critical illnesses covered by Aviva’s Relevant Life Insurance with Critical Illness policy is very similar to the list above, but it does also cover some advanced cases of cancer. Aviva provides full lists of critical illnesses and claim eligibility criteria in its policy conditions.

What else is included in Aviva’s key man insurance policy?

Aviva’s key man insurance policy (Business Life Insurance Options) also includes business change benefits. This is designed to help companies to ensure that their policy remains suitable if the business expands, for example. If you want to increase the amount of cover, you can do so without answering any additional medical questions. Examples of business changes include an increase in the value of the key person and an increase in the value of a business loan. 

In some cases, holders can also add extras to their policy, including:

What are the main benefits of Aviva key man insurance?

Aviva key man insurance offers the following benefits:

How to buy an Aviva key man insurance policy

If you and the person you want to insure are 18 or over, you live in the UK, Channel Islands, Isle of Man or Gibraltar and your company is registered in the UK, you may be eligible for Aviva’s Business Life Insurance policy. It’s important to read the policy details thoroughly and check the eligibility criteria before you apply. 

The best way to buy Aviva insurance to protect your company is through a broker. A broker will be able to discuss the key facts and features of the policy with you and they can also answer questions and make recommendations based on your needs. 

To apply for a policy, you will need to complete an application form, which contains information about you and the person you want to insure. 

To ensure that you benefit from your Aviva Business Life Insurance policy, you should:

Who should consider an Aviva Business Life Insurance policy?

Aviva Business Life Insurance policies are designed to benefit company owners and employers who want to insure their most valuable and influential employees. If the key person dies or develops a critical illness during the policy term, insurance can help to ease financial pressures, keep companies going and provide funds for recruitment or temporary support. 

Is Aviva a good choice for me?

If you are looking for key person insurance, Aviva is one of the leading UK providers. Aviva is a well-known insurance company, it has excellent reviews on Trustpilot and it has a high payout rate. 

With any insurance policy, it’s beneficial to shop around, get quotes from different providers and compare prices and policies before deciding which to buy. Seeking expert advice can help to ensure that you make a well-informed decision. 


Aviva is one of the biggest insurance providers in the UK and it is one of a select group of companies that offers key person insurance for businesses and employers. Aviva offers life cover and life cover with critical illness to protect companies and provide peace of mind.