While our smartphones and tablets are becoming ever more sophisticated, with new models and operating system versions emerging on a monthly basis, we can’t help but feel that the insurance industry isn’t doing enough with mobile technology. And so, let’s explore why 2015 should finally be the year when mobile technology is embraced by the insurance industry…
Insurance Professionals Need Tablets
For too long, many insurance professionals visiting case sites have had to depend on their laptops for doing their jobs. Among insurance companies with large budgets, it makes no sense that tablet devices are not more prevalent.
Compared to a laptop, a tablet is a handheld device that can be accessed almost instantly, which would prove invaluable while visiting claimants.
Instead of waiting patiently for a laptop to load, insurance professionals could simply pull out a tablet device to take photos and record footage, after which accompanying notes can be typed or even dictated.
Furthermore, the 4G capabilities of tablet devices will provide instant to access any records required while out in the field, whereas laptops require Wi-Fi. Basically, tablets have the potential to dramatically improve the efficiency of claims investigations.
Along with working on claims, mobile devices would also be valuable for insurance brokers, who would be able to present quotes when not at their computer or laptop. For instance, they could share insurance quotes with clients and customers before a meeting had even ended.
By sending out a quote while still in the presence of a client, they would then have the ability to provide any feedback and quickly negotiate any changes, helping to speed up the quotation process for brokers.
Improved Communication with Consumers
Whether in the B2C or B2B sectors, consumers and organisations are the lifeblood of the global insurance industry. Therefore, it is always worth considering how to improve the consumer experience. After all, greater satisfaction will breed loyalty between policyholder and provider, and who wouldn’t want that?
Across a multitude of industries, we have seen how mobile technology has created revolutionary new communication methods. Nowadays, the tech-savvy consumer has the ability to contact a company by phone, text, email, instant messages, Facebook, Twitter, and other social media platforms.
Armed with a wealth of communication methods, insurance companies can now engage with consumers in responding to their queries. Rather than leaving them waiting with a repetitive telephone jingle blaring obnoxiously, companies can communicate with consumers on a timescale they’re comfortable with. Phone conversations can be reserved for any serious issues.
Communication is key to consumer satisfaction, and mobile can help in 2015, but there is another pivotal way in which mobile can make a difference.
Mobile Would Streamline Claims
As outlined in the section for insurance industry professionals, mobile devices have incredible potential for being used in the claiming process, and it’s the same for consumers.
Leading insurance companies need to start investing in the development of user-friendly mobile insurance apps that are entirely focused on claims. By entering your account information in the app, you would have the freedom to start a claim almost immediately after an incident occurs.
Just imagine being able to quickly document photographic evidence of car or home damage and then having the ability to submit them via a mobile app to your insurance company.
Another major advantage is that vital accident details would be fresh in your mind, and could be noted down in the app. Rather than waiting for forms to arrive, mobile technology would allow for consumers to get on with their claims instead of waiting in frustration.
From companies to consumers, a complete embrace of mobile technology would transform the insurance industry in 2015.
Jody is the Managing Director and founder of My Key Finance Ltd. He has over 16 years experience as a protection adviser and is an authority within the UK business protection market. Jody has written articles for Business Matters Business Directory, and been featured in Forbes. As editor and Author of our blog Jody is hoping to educate and advise people with more in depth details and information on the various subject relating to the protection market.