The Story So Far... is the leading brand in the parent company My Key Finance Limited founded by Jody Pearmain in 2008. We were the first online provider of specialist business protection advice and maintain a leading role in the UK business protection market. Over the years we have been responsible for helping thousands of UK companies protect their key people and in 2022 totalled over £115 million worth of placed insurance.

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Although of course, we hope most companies never need to use the cover, we do know of many that have. It’s nice to know that we have helped various large and small companies stay afloat during their worst times. We pride ourselves in giving a first-class service at the best possible price and have always maintained a whole of the market proposition.  This enables us to offer our clients the best options at the lowest price. offer a best price guarantee on most of our products including key person insurancerelevant life coverbusiness loan protection and shareholder protection. We also have great deals on many other commercial insurance products and can now call ourselves a one-stop shop for all your business insurance needs. Feel free to call for a chat or of course please go here for an instant quote.

Meet The Superheroes

Our dedicated team are here to offer you expert FCA qualified advice
along with 1st class support to make sure the process is fast and simple

About-Us Key man Insurance UK


Jody is the Managing Director and founder of My Key Finance Ltd. He has over 18 years experience as a protection adviser and is an authority within the UK business protection market. Jody has written articles for Business Matters and Business Directory, and been featured in Forbes. Jody has a friendly approach and believes that simple straight forward advice is the best way to help clients find the right product. As well as being a director for the company Jody is a lead singer of a band “Resonate” and was once signed to Warner Brothers Music. In March 2017 Jody and his wife featured in a BBC show about building a house for £100k!

Tyler Pearmain

Tyler is the brother of MD Jody and has been at the company since its inception. He comes from a mortgage and banking background and after 12 years in London working at various Investment banks he has followed his passion in property and finance and is now a valuable asset to the progression of the company. Tyler has been advising on Keyman Insurance among other business insurances for over 8 years and has a wealth of knowledge in the industry. Tyler has 3 young children and is a keen sailor. He has a day boat but also helps skipper or crew longer range deliveries of larger cruising yachts.

About-Us Key man Insurance UK
About-Us Key man Insurance UK

Wayne Spear

Wayne is the Business Protection specialist at My Key Finance LTD and the newest member of the team. He has a wealth of knowledge within the Finance industry. Wayne worked for 5 years in London assisting senior claims advisors for the FSCS before qualifying as a Professional Will Writer and working for a mortgage company. The natural path was to step into Protection where he excelled in the personal life insurance side of the business before moving onto business insurance around 3 years ago. Wayne has a great relationship with his clients and is always on hand no matter what time of day to help with any queries they may have. Wayne has 2 children and lives on a farm with his partner. He loves sport especially cricket and golf where he is working hard to get his handicap down.

Lori Norton

Lori is the administrative expert. She runs the company in the background and helps clients with organising medicals and paperwork. Lori is a mum of two and a keen fitness fanatic. She also enjoys the odd Prosecco!

About-Us Key man Insurance UK
About-Us Key man Insurance UK

Keri Gardiner

Keri is the website administrator. Her work history is quite varied from window dressing to working in post-production to teaching. She enjoys sport, and is looking forward to joining her team tough it out at this years Tough Mudder.