BLOG
Cross Option Agreements For Shareholder Protection Explained. (Updated 2023)
- Jody
- June 21, 2019

Start saving money on Life insurance today
What is a Cross Option Agreement For Shareholder Protection?
Shareholder protection insurance is a type of business insurance that can be purchased by shareholders or a company for the protection of its shareholders. It can be taken out to pay in the event of death or with critical illness included. If a shareholder falls ill or passes away, the policy ensures that the remaining shareholders are paid a sum of money. This money can then be used to purchase the shares from the deceased estate. This means the remaining shareholders can still own a percentage of the company, whilst the agreement (the cross-option agreement for shareholder protection) ensures that the deceased shareholder’s family receive a sum of money to the value of the shares. This split allows the business to continue to function, whilst making sure that the family of the deceased aren’t forgotten.

Three key ways that shareholder protection insurance can be acquired.
Firstly, the company can purchase the shares. Paying the premiums and owning the policy, this way of acquiring the insurance requires a lot of consideration and professional advice. Often, people enter into shareholder agreements without fully understanding them. This understanding is crucial, as you need to know what taxes can be applicable, the value of the shares and have a trust agreement put into place if something happens to one of the shareholders.
The second way to acquire shareholder protection insurance is through a ‘Life of Another’ policy. This type of policy is most commonly found in a business which is owned by two shareholders. Each beneficiary to the other, the premiums of the policy are paid by each of the shareholders individually. This has the benefit of exempting them from taxation on their shareholder protection if they need to claim.
And thirdly, an ‘Own Life’ policy. This will be held under the trust of the business. This policy will have each of the shareholders purchasing their own individual policy, and they will place the benefits under the trust of the business. If a shareholder then passes, their shares will be shared between the existing shareholders after being purchased by them.
Why do you need a cross-option agreement for shareholder protection?

Agreed Value

The Agreed Value is the amount that is agreed to be paid for the shares or interest in the company by the shareholders. An important part of the cross option agreement is if it is within a year of the death it is classified as Fair Value and within three years it is called Specified Value.
Call Option
When a shareholder passes, the surviving shareholders will have to produce a written notice to the deceased shareholder’s representatives. This is normally within three months of the death in order to purchase the shares for the Agreed Value. Each of the remaining shareholders will have to pay their relevant proportion of the share before gaining access to their agreed proportion.
Put Option
Upon the death of any of the shareholders, the deceased Shareholder’s representatives will request a written notice from the surviving shareholders within six months of the death of the shareholder. The shares will then be put up for sale for the Agreed Value and with the agreed terms set before the death occurred. If a shareholder becomes terminally ill, an Agreed Value of the shares can also be set in which the shareholders can purchase.
Who should enter into a cross option agreement?
Cross option agreements will usually be entered into by companies which are owner-managed. Providing the existing shareholders with peace of mind if a disruption occurs. It carries many benefits that will help the business to continue to operate. The cross option agreement should reflect the appropriate share valuation of the company itself. When you are filling out a cross option agreement template, ensure that you inquire about what the tax implications will be. Make sure that you have considered what the company’s articles of association are in case of a fatality. A cross option agreement shouldn’t be taken lightly.
Put Option

Types of cover offered by Aviva
Before the shareholder agreement is put into place, each shareholder should take out life insurance or a critical illness policy. It is written in a fully comprehensive trust document, which will be returned to the shareholders if an unexpected death or illness occurs. The value of the life insurance or critical illness policy should reflect the value of each of the shareholder’s interests.
As mentioned above, when you have a shareholder agreement in place, when the business owner or another shareholder within the business passes, the surviving owners can purchase the shares. This process will run smoothly as the purchase price of the shares is funded by the life insurance policy that was taken out. It can also be held by a trust, in which the shareholders are beneficiaries.
If the shareholders do not have the funds available to purchase the shares, the immediate thought they do not have a shareholder agreement is to turn to a bank for a loan. This is an unlikely method of payment as they will not trust the stability of the business if an unforeseen circumstance such as death occurs.
If the owner passes, the agreement gives their personal representatives the opportunity to sell the shares of the business within six months of the passing. In the event that the insurance taken out is less than what the Agreed Value was, it can be paid back in equal instalments to the insurer. If it is more, the surviving shareholders can either pay over the excess money to the deceased shareholder’s personal representatives or retain the excess.

Cross option agreements and terminal illness/critical illness
Similarly to the above and mentioned in the put option, if an owner is diagnosed with a terminal illness, they can sell their share of the business to the other shareholders. This can’t be actioned the other way around, however, as the owner needs to be in control and willing to sell. This is the same process as if the owner contracted a critical illness. Six months after the proceeds, not when they were diagnosed, the shares can be sold. One thing to consider with critical illness cover is that when the valid critical illness claim has been paid, there will be no further benefits. The remaining shareholders will have to cooperate together if this occurs and will have to inform the insurers who will settle the claim.
Disadvantages of cross option agreements
Although there are many benefits of cross option agreements, it’s important to think about the disadvantages too. Shareholder agreements aren’t binding contracts for sale. If the share agreement has a buy and sell agreement included, Business Property Relief that the share of the business qualified under might be lost.
Even though it gives the surviving shareholders a chance to purchase the shares and the personal representatives of the deceased owner to sell them, the process will only begin once one or the other action their move.
How to value the share of the business

There are three methods that the shareholders can use to determine the value of the shares. Firstly, they could discover what the open market value of the company is. Perhaps the fairest and most honest way of determining the value is to consider what the shareholders would pay for it. The share will, therefore, have to be bought at open market value, which could cause several issues. The existing shareholders believe that they aren’t worth that amount or that they can’t afford it. This could slow down the process of sale and delay the purchase.
Secondly, determine what the fixed value is. If the shareholders adopt this method, they can make sure that a suitable amount of life cover can be purchased and the price that the shares will be sold for/bought for is accurate.
Thirdly, use a fair market value method. This will be worked out by a third party, normally a professional valuer. For example, a practising accountant who is part of the Association of Certified Accountants. The fair value of the share is worked out by determining the market value of the company at the time. If the shareholders can’t decide on a valuer within 2 weeks of the passing of the shareholder, they are requested to inform the Secretary of the Institute of Chartered Accountants who will then appoint an appropriate valuer.
Shareholder agreement and tax

There are three types of tax that should be considered when shareholders want to fill out an agreement. These are inheritance tax, capital gains tax and income tax. If the shares have 100% business property relief, the estate will not be charged inheritance tax fees on the share value. Cross options can be specifically drafted in order to guarantee this.
Secondly, capital gains tax There are a few things to consider with this type of tax when you take out shareholder insurance. If the value of the shares rises in the period between the owner’s death and when they are being sold, a liability might arise which affects the beneficiaries or the owner’s estate. Generally, however, when the shares are being transferred there will be no capital gains tax implications.
Finally, income tax This form of tax is generally thought to be negligible if the value of the life policy in question rises and falls. This type of tax can come into action if the owner leaves the business.
What can Key Finance Limited do for you?
My Key Finance Limited is here to help! We offer whole of market quotes from all the top UK brands. We are FCA regulated with years of specialising in cross option agreements.
With a qualified and experienced team, we have helped thousands of companies across the UK. Want to find out more? Call us today and we can take you through the process and give you a quote for shareholder protection insurance.
Aviva key man insurance offers the following benefits:
Jody Pearmain
Jody is the Managing Director and founder of My Key Finance Ltd. He has over 22 years of experience as a mortgage & protection adviser. He is an authority within the UK business protection market & specialises in key man insurance, relevant life cover and shareholder protection. Jody has written articles for Business Matters, Business Directory and has been featured in Forbes. He is Authorised & Regulated by the Financial Conduct Authority and is CeMAP qualified.

As editor and author of our blog, Jody hopes to educate and advise people with more in-depth information & guidance on life insurance and business protection.
Jody & his wife Lori featured in the BBC programme “The House £100k Built” He is also a keen Arsenal fan and loves nothing more than watching his son & nephews play football at the weekend.