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Shareholder protection insurance is a type of UK business protection that pays a lump sum if a shareholder dies or is diagnosed with a serious illness (if critical illness cover is included). The payout is used to buy their shares, so the remaining shareholders keep control and the shareholders family receives cash rather than shares.
It’s most commonly used by owner-managed UK limited companies with two or more shareholders and is arranged alongside a legal cross-option agreement.
Without a plan, shares usually pass to the person’s estate. That can leave the business in an awkward position overnight. The surviving directors may be trying to run the company while also dealing with valuations, funding, and a new shareholder who never asked to be involved.
Set up properly, shareholder protection solves that. The cover is arranged alongside a legal agreement, normally a cross-option agreement, and a valuation approach that everyone understands. When a claim happens, the money is there and the transfer is straightforward.

Most shareholder disputes don’t start with bad intentions. They start with uncertainty. Someone dies or becomes seriously ill, and suddenly nobody’s sure what the shares are worth, who can buy them, or how quickly it needs to happen. Putting the structure in place early keeps control where it should be and gives the family a clean financial outcome.
At its core, shareholder protection is about making sure the right money ends up in the right hands at exactly the right time — without arguments, delays, or funding gaps.
If a shareholder dies or becomes seriously ill, the policy pays out a lump sum. That money is then used to purchase the affected shareholder’s shares at a pre-agreed value, allowing the remaining shareholders to retain control of the business while the family or estate receives fair financial value.
In reality, the important part isn’t just the insurance itself — it’s how the policy is owned, how the proceeds are routed, and how the legal agreement ties everything together. When this isn’t structured properly, claims can become slow, tax inefficient, or even disputed.
There are a few different ways shareholder protection can be arranged in the UK, depending on how many shareholders you have, how the company is structured, and what level of flexibility you need as the business grows.
The most common structures include:
A realistic owner-managed scenario showing how shareholder protection works when it’s structured properly — and the commercial risks when it isn’t.
James and Priya own a trading company equally. Both are actively involved in operations and neither wants external investors influencing decisions or strategy.
Priya becomes seriously ill and cannot work for an extended period. Her family wants financial clarity but does not want ownership responsibility or long-term exposure.
The buyout proceeds smoothly without disrupting cashflow, triggering emergency borrowing, or delaying operational decisions. Ownership remains stable and lender confidence is preserved.
Why this matters: when shareholder protection isn’t reviewed or structured correctly, the same scenario often leads to funding pressure, valuation disputes and delayed strategic decisions — precisely when leadership stability matters most.
There isn’t a one-size-fits-all approach to shareholder protection. The right structure depends on how many shareholders you have, how the business is owned, and how you want the shares to transfer in the future.
In practice, most limited companies use an “own life in trust” arrangement — but there are other options that can work in specific situations.
Each shareholder takes out a policy on their own life and places it into a business trust. If a claim occurs, the trust releases the funds to the remaining shareholders so they can purchase the shares at the agreed value.
The company owns the policy and pays the premiums. When a claim is paid, the company receives the money and buys the shares directly from the deceased shareholder’s estate.
This can work well in some cases, but tax treatment can become more complex and requires careful professional advice to avoid unexpected corporation tax or benefit issues.
Each shareholder owns a policy on the other shareholder. On death, the surviving shareholder receives the payout and uses it to buy the shares.
This structure is simple, but it becomes restrictive as soon as additional shareholders are introduced or ownership changes.
Whichever insurance structure is used, a legal shareholder protection agreement must be in place. This is commonly known as a cross-option agreement or double option agreement.
This agreement ensures the surviving shareholders have the option to buy the shares and the deceased’s estate has the option to sell — removing uncertainty and helping preserve valuable tax reliefs.
There isn’t a single “right” figure for shareholder protection. The correct level of cover depends on what the shares are genuinely worth and how the business is likely to evolve over time.
In our experience, many businesses either under-insure (leaving a funding gap if a claim happens) or rely on outdated valuations that no longer reflect the true value of the company.
When setting the sum assured, we typically look at:
It’s also important to review the cover regularly. A business that has doubled in turnover or added new shareholders may be significantly under-protected if the policy hasn’t been updated.
If your valuation hasn’t been reviewed in the last 12–24 months, it’s usually worth revisiting the cover.
We help directors sense-check valuations, structure cover correctly and avoid common underinsurance traps, so the policy still does what it’s meant to do when it’s actually needed.
To make this easier, you can use the quick calculator below to get a rough estimate of the cover level based on your current valuation and shareholding. This provides a starting point for discussion — final figures should always reflect proper valuation, agreement structure and future growth.
A simple way to estimate the lump sum needed to buy a shareholder’s shares. This is a guide only — valuation and structure matter.
This calculation is based on a simple formula: business valuation × shareholding percentage, with an optional buffer to allow for future growth or valuation movement. In practice, professional valuation methods, shareholder agreements and trust structures should always be considered before setting final cover levels.
The cost of shareholder protection depends on the individuals being insured and the level of cover required. There isn’t a flat rate — premiums are calculated based on underwriting factors and how the policy is structured.
In practice, many directors are surprised at how affordable substantial cover can be when arranged early and structured properly.
Because underwriting varies significantly between insurers, comparing the whole market often makes a noticeable difference to pricing and acceptance terms.
We routinely see meaningful savings simply by placing the case with the right insurer based on medical profile and structure.
In most cases, premiums for shareholder protection are not corporation tax deductible, as the policy is designed to protect ownership rather than trading profits.
Tax treatment can vary depending on how the policy is structured — including who owns the policy, whether a business trust is used, and how the proceeds are applied following a claim.
Where shareholder protection is set up correctly, policy proceeds are normally received free of income tax and can fall outside the deceased shareholder’s estate for inheritance tax purposes, although this depends on individual circumstances and appropriate professional advice.
Read our full guide to shareholder protection tax treatment →

Tax is where shareholder protection often goes wrong. I regularly see policies set up with the right intention but the wrong ownership or trust structure, which can create unnecessary tax exposure later. Getting this right at the outset avoids difficult conversations when a claim actually occurs.
Critical Illness cover adds a second claim trigger. Instead of only paying out on death, it can pay a lump sum if a shareholder is diagnosed with a specified serious illness (for example certain cancers, heart attack or stroke), subject to the insurer’s definitions.
From a practical point of view, this matters because the business can be thrown into the same ownership and control issues during a serious illness as it can after a death — especially if the shareholder can’t work, can’t make decisions, or wants to exit.
So should you include it? Often yes, if losing that shareholder’s involvement would create pressure to buy their shares quickly. But it’s not always the right fit — critical illness definitions vary widely and it does increase cost.
If you want, we’ll help you compare critical illness definitions across insurers and structure the policy so it lines up with your shareholder agreement.
On paper, shareholder agreements often look neat and tidy. In real life, when something unexpected happens, emotions, timing pressure and commercial realities quickly complicate matters.
We regularly see businesses struggle not because they lack goodwill, but because there’s no clear funding mechanism in place when a shareholder exits suddenly. Decisions get delayed, lenders become nervous, and strategic momentum stalls at exactly the wrong moment.
Shareholder protection doesn’t just solve a financial problem — it removes uncertainty at a time when the business needs clarity and steady leadership.
Shareholder protection works best when the insurance, legal agreement and ownership structure are aligned from the outset. When one part is missing or incorrectly set up, the policy may still pay out — but the outcome may not deliver the certainty the business expected.
In our experience, the biggest risks tend to come from outdated valuations, policies that haven’t kept pace with business growth, or structures that were put in place without proper advice on trusts and tax treatment.
That’s why we don’t simply arrange a policy and move on. We help you think through the wider picture — how the shares should transfer, how the agreement should operate, and how the cover should evolve as the business changes.
If you’d like to sense-check an existing arrangement or explore options for your business, you can request a quote or speak directly with one of our advisers.
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In most owner-managed companies, yes — because it turns a potentially messy ownership situation into a planned, funded process. It helps the business keep stability and control, while giving the shareholder’s family (or the shareholder, if critical illness is included) a fair cash value rather than uncertainty.
Jody’s view: it’s not about “insurance for insurance’s sake” — it’s about removing doubt at the exact moment the business can least afford it.
Typically with three parts working together: (1) an agreed valuation approach, (2) a legal agreement (commonly a cross-option / double option agreement), and (3) shareholder protection cover owned and structured correctly (often via a business trust).
It depends on the structure. With an “own life in trust” arrangement, shareholders often pay premiums personally, or the company may pay and treat it as part of remuneration (your accountant should confirm the correct treatment). With a company share purchase arrangement, the company typically pays premiums because it owns the policy.
Jody’s view: the “best” route isn’t about convenience — it’s about getting ownership and tax treatment right for your specific setup.
In most cases, yes. The insurance provides the funding, but the agreement sets the rules — who can buy, who must sell, how valuation is handled and how the share transfer works. Without the legal agreement, you can end up with money available but no clean mechanism to complete the transfer.
In most cases, premiums are not corporation tax deductible because the aim is to protect ownership rather than trading profits. Tax treatment depends heavily on the structure (policy ownership, trusts, and how proceeds are applied), so professional advice should be taken for your specific business.
Shareholder protection tax treatment (full guide) →
Jody’s view: tax is where we most often see “good intentions, wrong structure” — it’s worth getting right upfront.
It can be, depending on how premiums are paid and who benefits. Where a policy is structured for shareholders and paid by the company, there may be benefit-in-kind considerations. Your accountant should confirm the correct treatment for your arrangement.
No — they solve different problems. Shareholder protection is about ownership and control (funding a share transfer). Key person insurance is about protecting profits and cashflow if a key individual can’t work. Some businesses need both, but they should be arranged separately and for different sums assured.
The information above is for general guidance only and does not constitute financial, tax or legal advice. Suitability and tax treatment depend on individual circumstances and may change.